But they aren't capturing the attention you know they could
But your messaging feels slightly off & sometimes your clientele doesn't understand EXACTLY what you sell and why they should buy it.
But you still feel like you are posting at random & hoping it will convert
Here's the truth. People are busy and typically are only concerned with what is relevant to them right now.
It used to be before I jumped into the land of Pinterest, I was constantly posting on Instagram & Facebook groups working to connect with my ideal clients.
Here I was wanting to connect with my people (aka the women that needed my coaching services) & find them based on their IG vanity metrics, their business models & posts they would comment on.
Yet, what I found was a constant grind that felt like hunting and let's not even mention how much effort it was to get them to click through to my website.
You may have heard that in order to attract your client you need to be constantly adding value, going live or reaching out in cold DM's.
But, after seeing my ideal clients click on my pins & download my lead magnets I realized that I was working way too hard.
I’ve found that by going in depth on understanding my customer's pain points (by using my pain point method) & clearly laying out the keywords they were searching for to get answers to their problems, I began meeting clients where they already were, without feeling the constant hustle of tracking them down.
"With Kristine's guidance, I was able to increase my Pinterest content impressions by well over 200,000 and followers by over 1,000, in just 4 months! Pinterest is the greatest driver to my website by far and I have weekly opt-ins from potential clients. I am grateful to have content out there working for me while I sleep.."
Jen Allen
CEO - Aligned Interiors
Kristine Schwartz is a business coach, speaker, & creator of the Reinvent Your Strategy Program & the Co-Creation Collective Mastermind.
She helps female, impact-driven brands confidently connect their niche digital offers, messaging, & Pinterest marketing roadmaps in repeatable & profitable ways so they can sell out their offers authentically...
...all with the foundation of elevating the customer experience & understanding the psychology of the customer journey.